By:
Nana Appiah Acquaye
The
Chief Executive Officer of MTN Ghana, Stephen Blewett has outlined an
aggressive strategy to drive digital growth, expand network infrastructure and
improve service quality, as the company positions itself for long-term
expansion under its Ambition 2030 agenda.
Speaking
during a fireside chat with broadcaster Bernard Avle at the MTN Ghana Media and
Stakeholders Forum held in Accra on the theme “MTN Ghana @30: Connecting Ghana,
Shaping the Digital Future”, the CEO said digital services are emerging as a
key revenue driver, with their contribution rising from about 1.3 percent to 2
percent in recent years.

He
identified mobile gaming as one of the most promising growth areas,
particularly among Africa’s youth. Unlike traditional console gaming, which
remained out of reach for many due to cost barriers, the shift to mobile
platforms is driving rapid adoption. He clarified that the focus is on online
and multiplayer gaming, not betting, describing it as “the next big curve”
in digital services.
According
to him, MTN Ghana aims to support the broader gaming ecosystem by enabling
local developers to launch and scale their products, especially those creating
culturally relevant content within Ghana. He noted that the growth of such
services will depend heavily on continued investment in connectivity and data
infrastructure.
The
CEO also reaffirmed the company’s commitment to invest $1 billion in Ghana’s
network over the next three years, accelerating a previous five-year investment
timeline. He described the move as a strong vote of confidence in Ghana’s
economic resilience despite global uncertainties, including geopolitical
tensions and fluctuating macroeconomic conditions.

He
explained that the investment will be directed toward strengthening IT systems,
enhancing cybersecurity, expanding green energy initiatives such as solar, and
significantly upgrading network capacity to meet rising data demand. He
revealed that MTN customers are already consuming close to 15 gigabytes of data
per user per month on average, driven largely by video streaming and social
media usage.
The
company also plans to roll out more than 800 new cell sites in 2026, a sharp
increase compared to previous years. This expansion is expected to improve both
coverage and capacity, particularly in rapidly growing urban and peri-urban
areas.
Addressing
concerns about service quality and pricing, the CEO acknowledged rising
consumer expectations and regulatory pressure to improve performance standards.
He emphasized that network quality remains a top priority, noting that
customers are willing to pay for services if reliability and performance meet
expectations.

He
further highlighted challenges such as limited spectrum availability and
frequent fibre cuts, which can disrupt network performance and affect large
numbers of users simultaneously. He said the company is working to mitigate
these risks while continuing to invest in infrastructure resilience.
The
CEO concluded that MTN Ghana’s strategy is focused on building for the future
rather than reacting to short-term economic conditions, stressing that
sustained investment is critical to supporting the country’s growing digital
economy.