Kenya Airways partners Samsung to introduce branded airside buses at Nairobi hub

By:  Nana Appiah Acquaye

Kenya Airways has strengthened its partnership with Samsung East Africa through the introduction of three branded airside buses at its main hub, enhancing operational mobility and passenger experience.

The buses, branded under the Samsung Galaxy S26 line, were officially handed over during a joint engagement involving senior representatives from both organisations. Kenya Airways was represented by its Digital, Brand and Marketing General Manager Martin Gitonga, Head of Media and Public Relations Henry Okatch, and Head of Ground Operations John Nalianya.

The Samsung East Africa delegation was led by Evelyne Munene, Head of Product and Marketing, alongside Brenda Nakhulo, Marketing Manager for the Mobile Division, and Nyawira Muraguri, Head of Corporate Marketing.

The airside buses are used to transport passengers between aircraft and terminals, particularly in remote stand operations, and form a key part of daily airport ground operations.

Officials noted that the collaboration reflects a growing trend of integrating brand partnerships into operational environments, creating touchpoints that enhance visibility while contributing to the overall travel experience.

The initiative underscores the role of strategic partnerships in supporting both operational efficiency and customer engagement within the aviation sector.