By:
Kanto Kai Okanta
Royal
Air Maroc has been named the leading brand in the Travel & Tourism sector
at the Love Brand Morocco 2026 awards, held during Imperial Week in Casablanca.
The
ranking placed Royal Air Maroc ahead of the National Railway Office (ONCF) and
CTM, reflecting strong public trust and emotional attachment to the airline
among Moroccan consumers.
The
results are based on a study conducted among 4,836 respondents across six major
cities in Morocco. The survey measured brand affinity, trust, and emotional
connection rather than only brand awareness.
Organizers
said the recognition highlights the airline’s role in supporting international
mobility and strengthening ties with the Moroccan diaspora, while also
reflecting its broader contribution to the country’s global image.
The
Love Brand Morocco study underscores shifting brand dynamics in the country,
where consumer perception increasingly emphasizes emotional value and long-term
engagement alongside performance and service delivery.
