Jumia engages government on strengthening e-commerce framework in Côte d’Ivoire
Date: 2026-03-31
By: Nana Appiah Acquaye
Jumia Côte d'Ivoire has taken part in high-level
discussions aimed at strengthening the regulatory and operational framework of
the country’s digital commerce sector.
A delegation from the Association
of E-Merchants of Côte d'Ivoire was received by Djibril Ouattara, Minister of Digital Transition
and Technological Innovation, to deliberate on key issues affecting the growth
of e-commerce in the country.
The meeting focused on challenges related to the legal
and regulatory environment, as well as the need for improved collection and
sharing of statistical data within the sector. Stakeholders highlighted the
importance of establishing a clear and supportive framework to enhance
transparency, build trust and attract investment.
Participants noted that the
engagement represents a significant step toward the professionalisation of Côte
d’Ivoire’s e-commerce ecosystem, with a focus on fostering innovation and
sustainable growth.
The
discussions also underscore the increasing role of digital platforms in
national development strategies, as the country continues efforts to strengthen
its digital economy.
