By: Nana
Appiah Acquaye
Entrepreneurs participating
in the Fidelity Bank Ghana and ALX Orange Inspire Creative Cohort 2 have gained
exposure to the technology and startup ecosystem through an industry immersion
visit to Google Ghana’s Accra office.
The visit formed part of the
programme’s efforts to equip creative entrepreneurs with practical industry
knowledge and insights to strengthen their businesses and compete in Ghana’s
growing digital economy.
During the engagement, the
entrepreneurs participated in a panel discussion featuring Perry Nelson,
Country Manager and Research Lead at Google Ghana, and Emily Fiagbedzi,
Startups Programs Director at MEST Africa.
The programme also included
a practical session led by Joshua Cleopas on the use of artificial intelligence
tools for creative businesses. The session introduced participants to ways
emerging technologies can be incorporated into creative processes and business
operations.
The engagement provided the
entrepreneurs with an opportunity to interact directly with industry leaders
and gain perspectives on technology, entrepreneurship, innovation and business
growth.
Organisers said the
experience broadened participants’ understanding of the opportunities available
to creative businesses and encouraged them to consider new approaches to
building competitive enterprises in Ghana and across Africa.
