By: Kanto
Kai Okanta
Vodacom Lesotho has been
unveiled as a partner in the Lesotho Tourism Development Corporation’s Re
Bontše Lesotho campaign, supporting efforts to promote the country’s tourism
sector through youth-driven digital storytelling.
As part of the partnership,
Vodacom Lesotho has adopted Maseru District, contributing to a nationwide
initiative that encourages young Basotho content creators to showcase the
country’s culture, heritage, landscapes, and tourism attractions through digital
platforms.
Maseru, the nation’s capital
and a key gateway into the Mountain Kingdom, was selected for its rich blend of
history, culture, commerce, cuisine, outdoor experiences, and national
significance.
The partnership aims to
empower young creators to use digital tools and connectivity to produce
authentic content that promotes Lesotho as a tourism destination while
fostering national pride and creating opportunities for youth participation in
the tourism economy.
Vodacom Lesotho said the
initiative reflects its commitment to supporting digital innovation and
enabling local communities to tell their own stories through technology.
The Re Bontše Lesotho campaign
is designed to increase the visibility of the country’s tourism assets by
encouraging locally produced digital content that can reach both domestic and
international audiences.
